What We Do

Donor Insight and Campaign Execution

Imagine having the ability to target giving campaigns based on donor traits and group segments using your actual donor data? GivingData Insight & Analytics makes that possible using state-of-the-art clustering and segmentation data analysis.

GivingData reveals insight in your donor data that can help you increase donor retention and average gift size over the short, medium and long-term.

GivingData builds on your organization’s capacity, developing growth strategies and targeted campaigns to increase donor support by category. We also work directly with clients to execute campaigns and measure their success.

GivingData puts your donor data to work.

Who We Are

GivingData’s primary consultants leverage over 40 years of integrated fundraising, data analytics, sales, and marketing experience when working with their clients. Their work history includes management roles for startups, healthcare, higher education, human services, international organizations, and technology companies.

Shawn Bouchard brings 25+ years experience in both the not-for-profit and commercial sectors and offers our clients a mix of marketing and sales savvy. He has worked at several of Canada’s leading not-for-profit organizations such as The Shaw Festival, The Belfry Theatre, The Vancouver Playhouse Theatre Company, and Arts Umbrella. Additionally, he has worked in the commercial sector for design agencies, tech startups and most notably for Vancouver tech powerhouse Hootsuite.

Beth Ann Locke has over 25 years experience in fundraising, starting in annual giving, events, and communications and now working in major and principal gifts. She has worked in the healthcare, education, human services, arts and international sectors. She currently is Director of Advancement at Simon Fraser University.

Shawn and Beth Ann get together to talk about customer service and donor care, bringing Shawn’s start-up experiences into the mix. Understanding the important intersections, they brought together their experiences together to help small- and medium-sized nonprofits better understand how they can use big data to drive strategy, increase donor retention and uncover new donor potential from past giving patterns.

Offering our clients a unique blend of hands-on experience and cutting-edge data mining techniques, GivingData is here to help you get the most from your donor data enabling you to build more predictable and effective donor giving campaigns.


We look forward to learning about your requirements.

You can reach us via email at info@thegivingdata.com, or call +1.604.246.9154 to get in touch with our team.